Short notes for small-business owners on the website decisions that cost money: who owns what, what the scores mean, and why sites get slow.
Staff picks
Note No. 3
A note on speed, and where the weight comes from
Page builders, plugin stacks, full-size phone photos and five-dollar hosting: the four usual reasons a contractor's site loads slow, what it costs in calls, and five questions to ask your developer.
Note No. 2
A note on scores, from someone who prints them
I print Lighthouse scores on my own case studies, and a perfect 100 still matters less than people think. What the score leaves out, the three numbers that match what customers feel, and how to check anyone's performance claims, mine included.
Note No. 1
A note on owning what you paid for
Rented platforms and hosting bundled into marketing packages make it expensive for a small business to leave. What owning your source code, domain and analytics means, and six questions that show whether you're locked in.
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